Modern
Clean and minimal, with generous whitespace.
Turn what you know about a project into a document a client will read, and then find out whether they read it.
Try it freeWhat it does
Writing the proposal is only half the job. The rest is getting it in front of someone and finding out what happened.
Feed it the project details and get back an executive summary, scope, phased timeline, and priced line items you can edit line by line.
Switch a proposal between Modern, Professional, Creative, Technical, and Executive without retyping a word. Your logo and colour carry across all of them.
Send a URL your client opens in a browser. Add a password and an expiry date when the numbers are sensitive.
Every open is timestamped and you get an email on first view, so your follow-up lands while the proposal is still on screen.
Clients respond from the same page they read on. Their decision and any note come straight back into your dashboard.
Day-rate benchmarks by industry produce a low, recommended, and high number, with the reasoning attached so you can argue with it.
Same content, different document. Switch at any point — including after you have sent it.
Clean and minimal, with generous whitespace.
Classic corporate structure and formal tone.
Colourful and design-forward for studio work.
Detail-heavy, built around tables and data.
High-level and strategic, short by design.
| ProposalPro | Word or Docs | Generic proposal tools | |
|---|---|---|---|
| Time to first draft | Under 10 minutes | 2–4 hours | 30–60 minutes |
| AI drafting | Built in | Copy and paste | Add-on |
| View tracking | Per-open timestamps | None | Basic |
| Client accepts online | Yes | No | Sometimes |
| Branded PDF export | All templates | Manual | Limited |
| Cost at 20 proposals a month | $49 | Your time | $79–$199 |
Revision rounds, usage rights, and asset handoff are written into the Creative template so nobody argues about round four later.
The Technical template leads with architecture, environments, and acceptance criteria, and prices phases separately.
Retainer scopes with channel breakdowns, reporting cadence, and a clear line between what is included and what is a change order.
Exclusions and assumptions get their own section, because that is where the money leaks.
The Executive template keeps it to two pages, which is roughly the attention span of the person signing.
Matter scope, engagement terms, and confidentiality wording carry over between proposals without retyping.